CONFIDENTIAL — Prepared exclusively for prospective charity partners. Not for further distribution.
Motiv Sports UK · Charity Partnerships

Charity
Partnership
2027

Four of the UK's most iconic running events — a young, engaged, fast-growing audience ready to fundraise for the causes you care about.

Who are we?

We are Motiv Sports UK, a leading organiser of some of the UK's most iconic running events, delivering unforgettable experiences that celebrate energy, performance, and community.

We connect tens of thousands of athletes with the charities that matter to them, creating memorable, high-impact fundraising moments that put our charity partners at the heart of the UK's mass participation sports landscape.

Runners at a Motiv Sports UK charity event
Our audience at a glance

A young, urban
audience that gives.

Across our four events we reach a large, addressable, highly engaged community of active people — one that skews young, splits evenly by gender, and keeps growing year on year.

350,000+
Addressable contacts
Combined event databases across the portfolio
83,000+
Participants annually
And growing year on year
77%
Aged 25–44
A young, urban audience
50:50
Male : female split
Balanced across the portfolio
50%
Add-on attachment
An engaged audience that spends
25%
First-timers
New to this distance in 2026
4
Events, 1 portfolio
Running events across the UK
610K
Annual web visits
Hackney Moves alone
Fundraising & charitable impact

Fundraising is at
the centre of
what we do.

£6.2mRaised for good causes to date

Since we began working with fundraising platforms, Motiv Sports UK's participants have raised over £6.2 million for good causes — with more raised through offline giving.

A charity runner celebrating at the finish line
EventTotal fundraised (2025)Charity runnersAverage raised
HOKA Hackney Moves£3,785,28912,000£688
Oxford Half£1,030,0005,000£600
Saucony London 10K£550,0002,500£550

Saucony Run Shoreditch is new to the portfolio and doesn't yet have historical charity fundraising figures published. Figures based on the number of fundraising pages created for each event — recommend confirming with the events team before this goes out externally.

Figures for 2026 have increased and will be updated in January 2027 when the series is complete.

Our fundraising platform

Powered by
GiveStar.

GiveStar is Motiv Sports UK's official fundraising platform partner — the next-generation giving platform that helps your supporters raise more, faster.

Free to use — no platform fees, so more of every donation reaches your cause.

Supporters build a fundraising page in minutes and can fundraise for up to four charities at once.

Tap to Donate turns any phone into a contactless donation terminal — donors give on average 50% more via contactless than online.

Real-time donation notifications keep momentum and stewardship personal.

Gift Aid is estimated in real time and can be claimed on the charity's behalf, reducing admin.

Team pages, leaderboards and event fundraising hubs to rally supporters around your event place.

Charity fundraiser using the GiveStar app
Certified B Corp Fundraising Regulator registered FCA licensed 200,000+ charities 500,000+ fundraisers
Our calendar

Four events.
One partnership.

HOKA Hackney Moves logo
Hackney Marshes, London

HOKA Hackney Moves

East London's unmissable weekend of sport, entertainment and community celebration. At its heart is the hugely popular Hackney Half, which has sold out four years running — plus a free Community 5K, Schools' Challenge, Fitness Festival and vibrant Event Village on Hackney Marshes.

Application only
Charity runner at the HOKA Hackney Moves finish arch
25,000
Half Marathon runners
6,000
5K runners
12,000
Charity runners
60,000
Spectators
49:51
Female : male split
£3.79m
Total fundraised (2025)
£688
Average raised per runner
610K
Annual website visits
How to get involved

Charity partnership packages for Hackney Half 2027 are sold out. A small number of places may be available through RunForCharity, subject to availability. Applications for 2028 charity partnerships open in November 2026 — email the Charities Team or follow our socials to be first to know.

Saucony London 10K logo
Central London

Saucony London 10K

A closed-road route through central London, taking runners past some of the city's most famous landmarks including Big Ben and the London Eye. Music at every kilometre makes this a standout moment for any charity partner.

Purchase directly
Runners passing Big Ben at Saucony London 10K
17,000
Total registrants
2,500
Charity runners (2025)
40,000
Spectators
£550,000
Total fundraised (2025)
£550
Average raised
148K
Annual website visits
PackagePricePlacesWhat's included
Gold£20,000 +VAT180On-course branding, opt-in donation at registration, social posts, emails, event space, cheer point, logo & description on event website
Silver£12,000 +VAT120Donation at registration, social posts, email, event space where available, cheer point, logo & description on event website
Bronze£8,000 +VAT80Social & email inclusion, event space where available, cheer point, logo on event website
Local£4,000 +VAT50Social inclusion, event space where available, cheer point, logo on event website

Individual charity places also available at £60 +VAT each. Ask about the Saucony London 10K and Run Shoreditch bundle discount.

Saucony Run Shoreditch logo
Shoreditch Park, London

Saucony Run Shoreditch

A flat, fresh 10K hitting East London. Run as one. Run Shoreditch. Big energy, bigger movement — a new vibe and a new era for the London running scene.

NEW FOR 2026: Run Shoreditch is expanding with a brand-new Half Marathon distance. 2025 launched with a 10K.

Purchase directly
Event village atmosphere at a Motiv Sports UK event
PackagePricePlacesWhat's included
Gold£15,000 +VAT150On-course branding, opt-in donation at registration, social posts, emails, event space, cheer point, logo & description on the Run Shoreditch website
Silver£10,000 +VAT100Donation at registration, social posts, email, event space, cheer point, logo & description on the Run Shoreditch website
Bronze£6,000 +VAT80Social post inclusion, event space, cheer point, logo on the Run Shoreditch website
Local£3,500 +VAT50Event space, cheer point, logo on the Run Shoreditch website

Individual charity places also available at £50 +VAT each. As a new addition to the portfolio, historical fundraising totals aren't yet available. Package price/place pairings above were reconstructed from a jumbled PDF export — please verify against the source slide deck before sending.

Oxford Half logo
Oxford

Oxford Half

The Oxford Half Marathon course takes runners through the pristine, winding streets of historic Oxford — an iconic, consistently sold-out event with a highly engaged audience from Oxford and London.

Standard packages — purchase directly
Charity cheer point at the Oxford Half
13,000
Total registrants
5,000
Charity runners
21,500
Spectators
£1.03m
Total fundraised (2025)
£600
Average raised
71K
Annual website visits
PackagePricePlacesWhat's included
Gold£20,000 +VAT180On-course branding, opt-in donation at registration, social posts, emails, event space, cheer point, logo & description on the Oxford Half website
Silver£13,500 +VAT120Donation at registration, social posts, email, event space, cheer point, logo & description on the Oxford Half website
Bronze£9,000 +VAT80Social & email inclusion, event space, cheer point, logo on the Oxford Half website
Local£4,000 +VAT50Social inclusion, event space, cheer point, logo on the Oxford Half website

Individual charity places also available at £60 +VAT each.

Headline Charity Partner — application only

Beyond the packages above, we are also inviting applications for our Headline Charity Partner position for 2028. This is a bespoke, application-based partnership which will open in August 2027 — email the Charities Team or follow our socials to be first to know.

What partnership includes

What every
package unlocks.

Across every event and package tier, charity partners can expect a consistent core of support, tailored to package level:

Donation opt-in at general entry registration
On-course branding (Gold packages)
Social posts on event channels
Email inclusion to the event database
Dedicated space in the event village
A cheer point on the course
Logo and/or description on the event website
A team of fundraisers — team pages & leaderboards to rally your supporters
A team of charity fundraisers celebrating at Saucony London 10K
Let's talk

Interested in
hearing more?

Get in touch to discuss availability, packages and rates for your charity.

RouteEvents
Purchase directlySaucony London 10K, Saucony Run Shoreditch, Oxford Half (standard packages)
ApplyHackney Moves (2028 partnerships — applications open November 2026) and Oxford Half Headline Charity Partner (2028 partnerships — applications open August 2027)

Charities Team
charities@motivsports.com

Confidential — prepared exclusively for prospective charity partners. Not for further distribution.